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About Denominator Intelligence™

Built from
the work itself.

Twelve years inside the Stars math.
Then the platform that should have existed all along.

12+
Years leading Stars strategy
22
States under regional oversight
2M+
Members held accountable for
7/7
Texas contracts elevated to 4+ Stars
The Foundation

Built from the inside out.

Jay Palmer is the Founder of Culturally Elevated and the Creator of Denominator Intelligence™. She built her career from inside some of the largest Medicare Advantage organizations in the country, holding direct accountability for Stars performance across millions of members and dozens of markets — before stepping out to build something of her own.

What she learned over twelve years is that the organizations that consistently perform at the highest levels don't have more resources or harder-working teams. They have a more precise understanding of where effort actually moves the needle — and the infrastructure to act on it consistently.

Cigna HealthSpring Quality improvement and Stars strategy
UnitedHealth Group / UnitedHealthcare Regional Director of Quality Operations, West Region — 22 states, 2M+ members
Culturally Elevated Founder — consulting, fractional leadership, and speaking for organizations navigating complex performance environments
"The organizations that perform in complexity are not the ones with the best intentions — they are the ones with the best infrastructure."
Why It Exists

Built to solve one problem.

After more than a decade inside some of the most complex quality environments in the country, Jay didn't just leave with experience. She left with a solution.

Denominator Intelligence™ is the platform she built to give quality teams the same precision-first view of their denominator that drove real, measurable results across 22 states and millions of members. Not a report about your performance. Not a dashboard of trailing indicators. A live, member-level decision engine built specifically for Medicare Advantage Stars strategy.

It exists because the problem is too important and too costly to leave to instinct alone.

Explore the Platform →